Damon Centola

News

  • Damon Centola (PSC Research Associate) was featured in a Penn Today article about exploring the root causes of vaccine hesitancy and actionable steps to address it.

  • Damon Centola (PSC Research Associate) was featured in a Knowable Magazine article entitled, "How We Make Decisions During A Pandemic."

  • Research from Damon Centola (PSC Research Associate) shows that the tipping point for the spread of social norms can be as low as just 25% adoption to reshape society. Read more at Forbes.

Professor, Annenberg School of Communication

Ph.D., Sociology, Cornell University, 2006

Videos

  • PSC Fall 2019 Colloquium Series: Damon Centola on How Behavior Spreads
  • Annenberg School for Communication: Damon Centola on How To Solve Political Polarization on Climate Change
  • Annenberg School for Communication: Damon Centola on the Science of Complex Contagion