Damon Centola (PSC Research Associate) was featured in a Penn Today article about exploring the root causes of vaccine hesitancy and actionable steps to address it.
Damon Centola (PSC Research Associate) was featured in a Knowable Magazine article entitled, "How We Make Decisions During A Pandemic."
Research from Damon Centola (PSC Research Associate) shows that the tipping point for the spread of social norms can be as low as just 25% adoption to reshape society. Read more at Forbes.
Professor, Annenberg School of Communication
Ph.D., Sociology, Cornell University, 2006