PSC Research Associate Damon Centola is featured on Aiden McCullen's podcast The Innovation Show. He speaks about his new book, Change; How to Make Big Things Happen, and shares insights on the forces that drive lasting societal change.
Damon Centola (PSC Research Associate) presented to the Arthur Vining Foundation on the Serious Illness and End of Life Funder Collaborative, which represents more than 36 funders, ranging from small, local, and family foundations to regional and national grantmakers, with a shared commitment to improving the care of people with serious illness and their families and caregivers.
Elihu Katz Professor of Communication, Sociology and Engineering
Director of the Network Dynamics Group
Senior Fellow, Leonard Davis Institute of Health Economics
Ph.D., Sociology, Cornell University, 2006
Damon Centola is the Elihu Katz Professor of Communication, Sociology and Engineering at the University of Pennsylvania, where he is Director of the Network Dynamics Group and Senior Fellow at the Leonard Davis Institute of Health Economics.
Damon’s research centers on social networks and behavior change. His work has received numerous scientific awards, including the Goodman Prize for Outstanding Contributions to Sociological Methodology in 2011; the James Coleman Award for Outstanding Research in Rationality and Society in 2017; and the Harrison White Award for Outstanding Scholarly Book in 2019. He was a developer of the NetLogo agent based modeling environment, and was awarded a U.S. Patent for inventing a method to promote diffusion in online networks. He is a member of the Sci Foo community and fellow of the Center for Advanced Study in the Behavioral Sciences at Stanford University.
Popular accounts of Damon’s work have appeared in The New York Times, The Washington Post, The Wall Street Journal, Wired, TIME, The Atlantic, Scientific American and CNN, among other outlets. His research has been funded by the National Science Foundation, the National Institutes of Health, the Robert Wood Johnson Foundation, the James S. McDonnell Foundation, the Templeton Foundation, and the Hewlett Foundation. Damon’s speaking and consulting clients include Amazon, Apple, Cigna, General Motors, Microsoft, Ben & Jerry’s, the U.S. Army, and the NBA, among others. He is a series editor for Princeton University Press and the author of How Behavior Spreads: The Science of Complex Contagions (PUP 2018), and Change: How to Make Big Things Happen (Little Brown/Spark 2021).