Damon Centola (PSC Research Associate) was featured in Penn Today for his research on network dynamics and their applicability to NBA scouting. Centola discussed the value in untapped knowledge and seeking out influential individuals in networks. Centola was also featured on The David Pakman Show, applying the same research to the process of "going viral" and achieving social change.
Professor, Annenberg School of Communication
Ph.D., Sociology, Cornell University, 2006