Alison Buttenheim (PSC Research Associate) was quoted in MarketWatch about the utilization of behavioral science in vaccine lotteries. Recently, Philadelphia announced Philly Vax Sweepstakes, which will give three dozen residents cash prizes of up to $50,000, with three drawings this summer.
The catch? You have to be vaccinated for COVID-19 to win. This type of lottery plays on our natural aversion to regret: you might think, I would’ve won, if I had just gotten vaccinated.