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Penn Today highlights Dolores Albarracín's receipt of the BBVA Foundation Frontiers of Knowledge Award in Social Sciences for her impactful research on attitude change and persuasive messaging.

Citation:

"Dolores Albarracín Honored with BBVA Foundation Frontiers of Knowledge Award," Penn Today, March 11, 2025. 

RELATED ARTICLE:

The Frontiers of Knowledge Award Goes to Ajzen, Albarracín, Banaji, Greenwald and Petty for Contributions that have Revolutionized Attitude Theory and its Practical Applications.