"I am always looking to improve the rigor of the methods used in the social sciences,” says Damona Centola to Penn Engineering Today. “I spend years setting up each experiment to ensure my data is not biased and represents a realistic demographic relevant to my research question. To ensure replication, I run multiple independent experimental studies with unique groups to identify whether the collective dynamics observed in one group are reproduced across independent populations. These methods generate results that have concrete implications for real-world problems. I train all my students in this mindset to help future scientists pursue the development of new, increasingly rigorous methods.”
"C4R Raises the Bar in Scientific Rigor Through Interdisciplinary Collaboration." Penn Engineering Today, M Pappas, November 26, 2024.